Our Team

  • Jay Desai

    Jay Desai – Founder

    An alumnus of IIT BOMBAY, NMIMS Mumbai, and SVNIT Surat, he has a wealth of experience working with top electronics and retail brands like HP (Hewlett Packard), Panasonic, LG Electronics, Reliance Retail, and Onida to name a few.

    He brings in two decades of expertise in Business development, Business operations, Sales, Marketing, Inventory management, Cash flow management, Team management, Leadership and team building, Digital workflow management, GTM execution, and Channel management.

  • Maulesh Chhaya

    Maulesh Chhaya – Mentor

    He is a business turn-around specialist and an execution coach. With 35 years of rich experience in Business development, Business operations, and mentoring leaders, he has contributed to the growth of various brands including Bradma, BPL, Usha, Onida, and LG Electronics.

    He has functional expertise in Revenue growth, Sales, GTM Specialist, SCM, Team creation, Senior leadership management, Business operations, Finance, Marketing, Brand visibility, Accounting practices, and Strategy.

  • Brijesh Shukla

    Brijesh Shukla – Consulting Partner

    He is a seasoned strategic business leader with over 28 years of experience driving growth, operational excellence, and market expansion across the automotive and industrial sectors. His career has been shaped by leadership roles at flagship organizations such as Eaton, Mahindra & Mahindra Limited, JK Fenner, and Usha International, where he successfully led APAC-level sales and marketing operations, built high-performing teams, and consistently exceeded ambitious targets. Throughout his journey, he developed commercial acumen, process discipline, strategy execution, stakeholder engagement, business transformation, risk mitigation, go-to-market models, partnerships, logistics efficiency, customer success, mentoring leaders, cross-functional collaboration, and high-performance cultures that deliver results.

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